WorkLab Preview (Steelcase Inc.)
Office furniture leader, Steelcase Inc., converts an older manufacturing facility on its Grand Rapids campus into a “work lab” for its dealers and customers. What is a “work lab” you ask? You know, same as any lab except with chairs and worksurfaces instead of test tubes and beakers and stuff. A place to experiment, watch, ask and learn.
A short aside…the final shoot day coincided with the final product installation and finishing phase of construction. We were preparing for the big premiere to the dealers scheduled for the next morning. Needless to say we were ALL under a bit of pressure. Solid team work and choreography were crucial to complete both the video and the space. Take a good look at the large beauty shots. Hard to believe there were dozens of workers installing, wiring, painting etc. just behind the camera.