Spring Recruiting 2010 (Davenport University)


With 3 weeks to air, how do you get a tv ad concept past a university president who has rejected everything presented to him including a campaign by one the midwest’s largest agencies?

Make HIM the concept.

Works every time. We started with one ad featuring Dr. Pappas sharing his vision for Davenport and by the end of the summer, he requested 6 more featuring students, faculty, administration and alumni. We recruited some great people who had really great things to say about DU. We supported each ad with an indepth interview on DU’s website. Turned out to be a very effective campaign for a reasonable sum…a rare occurrence.

 

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