Spring Recruiting 2007 (Davenport University)

In the spring of 2007, Davenport University decided to return to television after a multi-year hiatus. Dog and Pony was called in late in April and presented with a great opportunity laced with a few challenges first being that the media buy started after Mother’s Day (for those of you calling up your calendar program, that’s mid-May). Two, graduation was over so there was no activity on campus. Three, we unanimously decided to avoid using actors since there was no time to decide who would be the best face to represent the school AND four, the only creative on the table was the new DU logo. What’s a girl to do? All I can say is that it came to me in a dream.

FYI…only the logo is computer generated..the rest was done the old-fashioned way.

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