Double X (Quixtar)


Double X has been the flagship product of the Nutrilite company and Amway since 1948. The formula and marketing tools for this ever popular supplement are refreshed on a regular basis. In this case, we focused on the benefits of today’s Double X for the challenges of today’s “Real Life.”

This piece was the sales element of a comprehensive DVD that also included a video on the history of the product and a video on the science behind the product.

Some Beatles-like folklore: There are actually 2 versions of this video. The first version was much edgier and grittier…more like, well, real life. This is the tamed-down version that made it through layers of corporate approval. You won’t find our first attempt on this web site but with a wink and a nudge and the code word “Conquistador”…maybe just maybe…
 

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