volkswagen texting and driving ad

Aside from the risk to themselves and others on the road, there can be numerous repercussions that drivers face for texting while driving. Get started today with a free consultation, our self-serve tools, or a dedicated program. Patrons at a movie theater in Hong Kong were shown a VW commercial as part of the pre-show trailer reel, depicting a car driving on a quiet road. At the same time, a special short film aired before the feature.In case you don't see where this is going, we aren't going to spoil the outcome. It inspired me to create another powerful texting and driving Ad that VW could release. dont text and drive road safety Volkswagen. A car starts and heads out down the road. There has been quite a bit of media attention devoted recently to the topic of distracted driving generally, and texting and driving specifically. While they glanced down, the on-screen car then careened off the road into the tree, before the ad hammered home its message, pointing out that "mobile use is now the leading cause of death behind the wheel.". ALSO SEE: 2015 Chevy Corvette Z06: 650 hp, 650 lb-ft, Most Powerful GM Ever The scene opens with the theater packed, patrons presumably settled in to enjoy the previews ahead of","vehicle":{"make":"Volkswagen","tags":["news","safety","videos"]}}}); Write up an article and showcase your trend-spotting skills. j=d.createElement(s),dl=l!='dataLayer'? Build a portfolio and put your trend-spotting abilities to the test. dataLayer = [{"make_name":["Volkswagen"],"make_seo_name":["volkswagen"],"tags":["news","safety","videos"]}] ; Performance information may have changed since the time of publication. Changes to this Privacy Policy are effective when they are posted on this page. The large print ads are set up two images that are spread widely apart, separated by a piece of text that poses the challenge: "Try looking at both at the same time." Learn more about how to hunt megatrends, ideas, patterns and opportunity. Uploaded with permission from Ad Agency Ogilvy Beijing and Volkswagen for http://adsoftheworld.com Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. The technologies We use may include: Cookies or Browser Cookies. Using a local broadcasting system, the agency sent out a mass text to everyone in the room during the commercial, causing those with mobiles to check their phones. TORONTO Volkswagen screened a special interactive PSA on the dangers of texting and driving at a movie theatre in Hong Kong recently, and it could be the most effective campaign on the subject yet. The ad comes after engineers at Volkswagen revealed what they claim is the worlds most fuel efficient production car, which can do a staggering 313 miles per gallon. Forty-eight states ban texting and driving for all drivers, with exceptions in Montana and Wyoming. They're used to eating burgers and driving, arguing and driving, and rubbernecking and driving. Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos. Apr 7, 2014, 9:04 AM PDT An absolutely haunting public service announcement about the dangers of texting while driving launched last week. Are you sure you want to rest your choices? A cookie is a small file placed on Your Device. Published 2:44 PM PDT, June 22, 2023. Volkswagens new anti-texting and driving ad takes unsuspecting movie goers and shows them the dangers of using phone while driving. Especially if you're fond of driving fast cars fast like we are. 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You are advised to review this Privacy Policy periodically for any changes. WATCH: Volkswagen texting and driving PSA jolts moviegoers, Inflation rate dropped to 3.4% in May. When you take your eyes off the road to use your phone, it can take up to 27 seconds for your eyes to recover and reorient to the road and for the mental distraction to end, says AAA. U text. Volkswagen Anti-Texting Ad Is Brilliantly Simple, Incredibly Frightening: Video Nelson Ireson June 9, 2014 Comment Now! To provide and maintain our Website, including to monitor the usage of our Website. Volkswagens car measures almost four metres long and 1.7metres wide, making it similar in size to the VW Polo, yet it is just 1.2metres tall, making it a similar height to a Lamborghini Gallardo Spyder. Previous studies have found that texting while driving reduces reaction and control times even more than . And then so many of them got a text message from what the YouTube summation reveals to be a location-based broadcaster. Stay on the cutting-edge with the help of the Trend Hunter community. Autoblog ist Teil der Yahoo Markenfamilie. Your recovery time on the road can also be affected. Volkswagen comes up with an effective pre-movie advertisement against texting and driving (Video) : theCHIVE a court or a government agency. The number . In China, Volkswagen came up with a cool way to make people understand this issue. Lets take a look at more texting and driving statistics from NHTSA. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. Jan 28, 2015 31 Dislike Share World Insurance Associates LLC 5 subscribers This is a commercial Volkswagen produced about texting while driving. There's another disturbing thought. But if you need any more convincing, this candid-camera ad from Volkswagen drives the point home. Volkswagen's 'Don't Text and Drive' Ads Give a Relatable Message. These anti-texting and driving campaigns tackle a whole realm of issues that relate to distracted driving, from snapping photos to answering phones and looking at push notifications. For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Website, products, services, marketing and your experience. Get inspired with our 4,175 innovation strategy articles, keynote, videos and innovation tools. By signing up, you will receive newsletters and promotional content and agree to our. Editorial Note: We earn a commission from partner links on Forbes Advisor. It is powered by a compact 800 cc two-cylinder diesel engine and together with the 20kW electric motor, it car can travel over 600 miles on a single tank of fuel. Nearly all of the drivers (96%) recently surveyed by AAA believe texting or emailing while driving is a serious or very serious threat to their safety. That same year, tens of thousands of others were injured as a direct result of texting and driving. Distracted driving continues to be a scourge to road safety around the world. Sarah was my daughter's driving instructor and she was the best!!!! In 2019, 430 people were killed in fatal crashes caused by texting and driving. Add a trend, customize your dashboard, or track topics. Mr. Nunez was always polite and helped me make my appointments. Texting and driving is one of the riskiest behaviors drivers can engage in behind the wheel. Account means a unique account created for You to access our Website or parts of our Website. When you send or read a text, you may only take your eyes off of the road for a few seconds. June 10, 2014, 7:21 AM PDT. Car insurance rates are calculated for each driver based on a number of risk factors, including your ZIP code, the make and model of your vehicle, your driving history and your claims history. The stunt has already become a huge hit on YouTube, with almost 190,000 views. The ad, which was shown as a trailer to a feature film at the MCL Cinema in Hong Kong, shows a point-of-view account of a person getting into their car and setting off on a drive. Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database. Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers. The scene opens with the theater packed, patrons presumably settled in to enjoy the previews ahead of their movie. With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. There are numerous dangers of driving and texting, but perhaps the most important to highlight is that drivers who do this put themselves and others at great risk of car accidents, injuries or even death while on the road. Join 331,290 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd. We strongly advise You to review the Privacy Policy of every site You visit. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll. But its not just the texting and driving offenders who are facing higher rates for their car insurance. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us. Lego's Fantastical Anamorphic Billboards 'LEGO Dreamzzz' for New TV Show. In order to provide you with the best online experience this website uses cookies. Thats exactly the case with this Volkswagen safety message, delivered to moviegoers in Hong Kong. Your financial situation is unique and the products and services we review may not be right for your circumstances. In April, a 32-year-old North Carolina woman died in a crash seconds after posting a message to Facebook and in early May a driver in Vancouver caused a four-vehicle crash while reaching for their phone. CHECK OUT: Dubai Police Cars Are The World's Fastest: Video. That, I suspect, is a very difficult task. Certain sections of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity. People go for their phones, pulling them out of their pockets and bags. Pin. In theory, it could be driven from the centre of London to the outskirts of Edinburgh in a straight line, using just one gallon of fuel. Get CNET's comprehensive coverage of home entertainment tech delivered to your inbox. No hands-free phone use: While this isn't expressly stated in the . Taking advantage of these opportunities can organically lead to safer habits behind the wheeland help curb texting and driving. We use Cookies and similar tracking technologies to track the activity on Our Website and store certain information. Advertising agency Ogilvy. How Much Is A Speeding Ticket In California? Yes, in school zones and by novice drivers. Jun 11, 2014, 01:13 AM EDT | Updated Jun 11, 2014 Video unavailable This video is unavailable Watch on By now, the dangers of texting while driving are obvious. Usage Data is collected automatically when using the Website. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. It is a shocking demonstration of just how distracting a text message can be. Ad of the Month: Volkswagen 'Eyes on the road'. 1. If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parents consent before We collect and use that information. As a form of distracted driving, texting while driving significantly . However, midway through, they were sent a text message - and when they checked their handset, the on screen car careered of the road and crashed, leaving them shocked and stunned. Parents and Kids Should watch Out for the Scorpion in the Burger. No one ad is going to catch people's approach to using their phones while driving, but this latest one from VW is definitely an eye-opener. We may also collect information that Your browser sends whenever You visit our Website or when You access the Website by or through a mobile device. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Website, or We are legally obligated to retain this data for longer time periods. COTW March 11, 2015. In some states, the penalties are even higher: If you cause an accident while texting and drivingespecially one that results in bodily injury or deaththe penalties can be stiffer. In the US, the National Highway Traffic Safety Administration ran a graphic commercial in April appealing to young people about the dangers of texting and driving. Sign up to get the latest performance and luxury automotive news, delivered to your inbox daily! I agree to receive emails from Motor Authority. The Company will also retain Usage Data for internal analysis purposes. Please read our Commenting Policy first. If you were really important enough to need to check that incoming text or email that second, youd have a driver, youd be in the back seat, and you wouldnt have to worry about any of this. 2. With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. Sometimes its the simplest message that communicates most forcefully. 14. ALSO SEE: 2015 Chevy Corvette Z06: 650 hp, 650 lb-ft, Most Powerful GM Ever. Using a location-based broadcaster, someone in the projection booth sends out a message to every cellphone in the theatre. As the lights in the theatre go down, point-of-view footage of someone starting a car appears on the theatre screen. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. In comparison, driving while drunk delayed reaction times by only 12 per cent and driving while high on marijuana delayed reaction times by 21 per cent. Not only did she make my daughter comfortable, she was so . We may update Our Privacy Policy from time to time. Distracted driving is likely the largest area of insurance losses over the past five years, and many companies have begun to react to this, says Ezra Peterson, senior director of sales at Way.com, a car-focused software platform. They drive for a long time as the audience in the theatre sits quietly, looking confused as to what they are being shown. To manage Your Account as a user of the Website: The Personal Data You provide can give You access to different functionalities of the Website that are available to You as a registered user. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Website may use Cookies. While the specific fines for texting and driving vary by state, in general, you can expect to pay anywhere from $20 to $500 or more if youre caught texting and driving in a state that outlaws it. The movie theater was equipped with a location-based broadcaster that could send a mass text to everyone in the room at once. In these cases, you may face loss of your license or even criminal charges and jail time. Volkswagen texting while driving saftey ad hijacks cinemagoer's phones | Daily Mail Online Advertisement The shocking car safety ad that hijacks cinemagoer's mobile phones to show. Inspire your group with our most popular speakers on innovation, trends, change and futurism. 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