australian government ads

Copyright 2023 CleanTechnica. ? Where it is consistent with the campaign objectives, this includes the realistic portrayal of the full participation of women, Indigenous and culturally and linguistically diverse communities.. 1.22In February2021, the government endorsed the full implementation of, and transition to, the new procurement arrangements, to be known as the Government Communications Campaign Panel (GCCP). 1.26The 2019 audit report included 10 recommendations, five of which were directed to Finance or the Australian Government and five directed to the three other entities included in the audit.42 Action taken by Finance and the Australian Government in response to one of the recommendations to strengthen the Guidelines by making it clear that compliance with principles 1 to 4 was mandatory. was discussed in paragraphs 1.9 to 1.10 above. The Guidelines further provide that where the SMOS approves an exemption, the ICC will be informed of the exemption, and the decision will be formally recorded and reported to the Parliament. Wave 1 the initial wave announced on 29March2020, which ran from 3May2020 to 3October2020; and. Finance maintains a suite of guidance documents on a clearly signposted section of its website, to assist entities understanding of the framework. 3.33Campaign materials for each wave were presented in objective language and free of political argument, as required by paragraph 26 of the 2014 Guidelines. Note b:Creative pitch fees of $15,000 were also paid to DDB Sydney and Clemenger BBDO. Wave 2: television, print media, digital video, digital display, digital search and specific media to reach Aboriginal and Torres Strait Islanders and CALD people. The Key Findings for the Tracking and Evaluation Survey reports prepared for each campaign phase tracked changes against the pre-campaign benchmark for the general community and business groups under the following two categories: 5.50In September2021, Treasury advised the ANAO that as part of campaign development all campaign research is provided to the relevant Ministers office, policy areas and the Service Delivery and Coordination Committee of Cabinet (SDCC) through the government approval process. The Australien Government has just launched an advert about its Intergenerational Theft policy regardingnative forest logging, and Aloha! 3.30Concept testing was conducted prior to the commencement of Wave 1, with tracking conducted after the campaign launch to examine whether the campaign was meeting its objectives. Comparable to the COVID19 Economic Response campaign, key message cut-through was relatively strong among both audiences. 5.17The Secretarys certification statements for both phases of the campaign were published on Treasurys website and advice from the ICC was published on Finances website as required. 2022 [Internet], ANAO, available from https://www.anao.gov.au/work/performance-audit/government-advertising-june-2015-to-april-2019 [accessed 12 October 2021]. Information campaigns typically involve a mix of public relations or below the line activities, but do not include a paid advertising component.45. The statement against the principles referred to the research, which found that 13percent of respondents had definitely heard of the Pipeline117 and 31percent had maybe heard of it. A MUL is a list of suppliers who have applied for inclusion on the list and satisfied a set of conditions for participation. Total campaign expenditure (GST inclusive). 3.27The Secretarys certification pack for Wave 3 included documented verification of campaign statements. The shadow special minister of state, Don Farrell, said: Theres a place for government funded advertising. 26Under section 21 of the PGPA Act the accountable authority of a non-corporate Commonwealth entity must govern the entity in accordance with paragraph 15(1)(a) of the Act in a way that is not inconsistent with the policies of the Australian Government. The principles require that campaigns are: 2. Finance, Flipchart of PGPA Act Commonwealth entities and companies, 16 July 2021 available from https://www.finance.gov.au/sites/default/files/2021-07/Flipchart%2016%20July%202021.pdf [accessed 2 December 2021]. 146In Wave 1, two contract amendments for media placement were not reported on AusTender and the amendment for developmental research was published about 10 months after the amended contract was entered into. DSS and Treasury have been effective in their implementation of framework requirements for the selected campaigns.Infrastructure has been largely effective in its administration of framework requirements for the selected campaign, with shortcomings identified in respect to compliance with some elements of the overarching principles. 2.22The ICC members appointed effective 1July2020 have reviewed campaigns before and after the implementation of the framework changes. The aim of the campaign was to ensure Australians affected by domestic and family violence know where they can access support services. If youre straight (like me) or not particularly keen on marriage (like me), you might think this has nothing to do with you. Our latest vid is about healthcare! Expenditure was increased from $1.66million (15.4percent of the total media spend) to $4.13million (30.7percent of the total media spend). During the pandemic, the words our comeback became part of everyday language around the concept of recovery. Benefits Australia Awards Scholarships are offered for the minimum period necessary for the individual to complete the academic program specified by the Australian higher education institution, including any preparatory training. Encourage targeted audiences to go to the website for more information. 3.93The Wave 3 evaluation report contained five recommendations directed to Infrastructure: 3.94Infrastructures internal evaluation of Wave 3 considered the campaigns performance and lessons learned for any future activities.154. Government review and approval processes and changes to these processes introduced in April2021 are discussed in paragraphs 1.17 and 1.18. Infrastructure adequately demonstrated its justification for Wave 1 but did not adequately demonstrate its justification for Wave 2. 2.55In February2021 Australian Government Ministers were reported in the media as intending to stop or curtail the use of Facebook for Australian Government advertising, in response to the actions taken by Facebook.68 Finance advised the ANAO that no whole-of-government decision was sought or taken to remove Australian Government advertising from the Facebook network. The communications strategy should include communication objectives and performance targets aligned to each objective and reference the communication methods that have been assessed as most effectively addressing the specified communications goals. Since 2019, Finance has effectively managed a number of risks and issues relating to the government advertising framework, including implementation of a new communications framework and associated changes to approval and procurement arrangements. The ANAO made one recommendation to Finance to clarify the application of certification requirements for public relations activities under the Guidelines. Source: The IAB Australia Online Advertising Expenditure Report is sourced from general display advertising, classifieds advertising, search and directories advertising. This process is intended to ensure that the ICCs reports inform the accountable authoritys certification, which in turn informs the responsible Ministers decision-making. This is driven by an understanding that recovery is not momentary and will affect generations to come. 15Department of Finance, Australian Government Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities, October 2020, paragraph 4 [Internet], Finance, available from https://www.finance.gov.au/government/advertising/australian-government-guidelines-information-and-advertising-campaigns-non-corporate-commonwealth-entities [accessed 18 August 2021]. Development Research Kantar Public (Kantar) $0.1million. Source:Based on ANAO analysis of Finance information. 8 This approach is considered better practice procurement and delivers better value for money when the arrangement is effective, is an efficient use of resources, and presents minimal risk to Finance and the broader arrangement. The GCCP lists 20 suppliers, each of which has a specific professional and content area in which it can operate which is aligned to the six pre-determined government priorities. And were back! It should be noted that a critical mass of campaigns that have been developed through the new arrangements has yet to be arrived at from which an informed view could be derived. M1 Pacific Motorway Upgrade Program Gateway Motorway/Pacific Motorway Merge $115million out of $195.3million (58.9%). Research reports are therefore considered Cabinet-in-Confidence and may only be released publicly with the written agreement of the government. Produced by the Patrons of The Juice Media. DSS did not document consideration of whether campaign research was appropriate for release and had not sought Ministerial permission for the publication of campaign related research. The Australien Government has made an ad about its Climate Change Policy and its surprisingly honest and informative! 14. Below the line activities typically refer to communications activities that do not directly relate to the traditional advertising activities of television, newspaper and radio. Implemented Wave 3 contained a new creative approach. Implemented Wave 3 had a hyper-localised approach. 350.org Australia: Peoples Recovery ? To examine whether DSS complied with the requirements of the framework the ANAO assessed DSS: 4.2On 29March2020, the Australian Government announced a $150million package to support Australians experiencing domestic, family and sexual violence due to the fallout from coronavirus.155 The package included a new campaign to support those experiencing domestic violence over this [pandemic] period and to ensure those affected know where they can seek help.156. Figures relate to non-corporate Commonwealth entities under the PGPA Act. As required by the Guidelines, Finance has reported annual media placement and associated campaign development expenditure by non-corporate Commonwealth entities, for campaigns with expenditure greater than $250,000, in its annual Campaign Advertising by Australian Government Departments and AgenciesReport (annual advertising expenditure report). The report stated that: Creating a peer based learning culture is critical for future success. (See paragraphs 3.21 to 3.32), 23. Research reports are therefore considered Cabinet-in-Confidence and can only be released publicly with the written agreement of the government. In Finances 201819 campaign expenditure report (the last report that covered a period when a Federal election was held), AEC expenditure relating to the 2019 Federal election was separately identified and presented in a manner that would enable users to easily separate media placement costs relating the election from the overall media placement spend. CANBERRA, Australia A suspected Russian diplomat is apparently squatting on the site of Moscow's proposed new embassy in Canberra after the Australian government vetoed the plan on security . 99In Wave 1, Infrastructure sought ICC advice three times after the wave had commenced. 2.18The Independent Communications Committee (ICC)53 undertakes a third-party review of government advertising campaigns and provides compliance advice to entity accountable authorities. (See paragraphs 5.47 to 5.58). 23. They relate to when campaigns can be conducted, how they are presented, and the legal and procurement requirements. Entities advised that having access to information on outcomes achieved by other campaigns would be useful to guide the setting of performance targets. Sign up to receive an email with the top stories from Guardian Australia every morning. All figures in this table are exclusive of GST. 200For example, to increase representation of small business and the industries in which they operate. The final MPR produced by UM reported that all planned KPIs were met for Wave 1 and most were met for Wave 2. ? 3.25In Wave 3, there were no references to state or territory partners in advertising materials.102 Examples are provided in Table3.3 below. APS Gazette Read a digest of previously advertised jobs, promotions and other notices. The Department of Finance (Finance) published the ICCs advice on its website, as required under the Guidelines, after each wave of the campaign launched.99 Infrastructure published details of the campaign in its 201819, 201920 and 202021 annual reports, although in the 201819 annual report Infrastructure did not present the campaign information in accordance with requirements set out in the PGPA Rule.100. Each ad is only a few minutes. (See paragraphs 2.53 to 2.92), 20. For both phases: television, newspapers, radio, keyword targeted search, cinema, out-of-home, digital social, digital display, digital video, and video mobile were used. A number of Wave 1 PR activities were either paid for but not delivered, or delivered in insufficient time to be used. The campaign expenditure report is made available by the end of the calendar year. Infrastructure did not negotiate a lower price when agreeing to a contract for a reduced range of PR services compared to the services quoted. Media releases, including by Ministers, have not previously been treated as part of the campaign material. Note e:Funding for East West Link and Perth Freight Link are recorded as contingent liabilities for each of the Budgets listed in the table. Establishing, measuring and reporting against specific performance measures assists in assessing whether a campaign has achieved its objectives. 3.21The campaign related to government programs. The Australien Government has made an ad about the ABC, and its surprisingly honest and informative! The Infrastructure Investment Pipeline increased in value from $75 billion to $100 billion over ten years at the 201920 Federal Budget, which was announced during Wave 1. In addition to this, DSS advised the ANAO that all campaign advertising materials were closed captioned, and Auslan versions of the advertisements were developed. An Australian vaccine advertisement has sparked a backlash, with many criticising its graphic depiction of a young woman suffering from Covid. The report also provides data on media placement, market research and advertising production costs. 3.38The public relations brief included in Infrastructures January2019 submission to the ICC stated that: It is anticipated that the campaign may receive scrutiny in the media. 2The development and purposes of the framework introduced in 2008 were reviewed in Auditor-General Report No.7 201920 Government Advertising: June 2015 to April 2019, pp. Authorised by the Department of Genuine Satire. Those reports are available on the Department of Finances website, https://www.finance.gov.au/.. CANBERRA, Australia (AP) Australian PM says government to introduce legislation to prevent Russia building embassy near Parliament House. Paid search is a demand-led channel, meaning that advertisements show to people actively searching online for information related to the Economic Recovery Plan. The principles require that campaigns are: 1.relevant to government responsibilities, 2.presented in an objective, fair and accessible manner, 3.objective and not directed at promoting party political interests, 4.justified and undertaken in an efficient, effective and relevant manner, and, 5.compliant with legal requirements and procurement policies and procedures.9. Permissions beyond the scope of this license may be available by contacting us. Government Communications Campaign Panel (GCCP). Indigenous communications Fenton Communications: $0.2million. 97Paragraph 21 of the 2014 Guidelines stated that Where information is presented as a fact, it should be accurate and verifiable.. The wording Treasury used varied slightly from the words included in the Rule. 1.19Until 15March2021 use of the Campaign Advertising Supplier Register (CASR)31 was mandated for all procurements by non-corporate entities conducting advertising campaigns with an anticipated budget above $250,000. During the audit the ANAO discussed the application of the Guidelines to its public relations activities. 148This objective was Increased knowledge of delivery of urban and regional infrastructure projects. The Department of Social Services spent $13.3m on its A Life Changing Life campaign, seeking to increase the disability support, aged care and veterans support workforce. 4.42Paragraph 33 of the 2014 Guidelines stated that campaigns should be evaluated to determine effectiveness. UM is negotiating annual reductions in media rates on behalf of the Australian Government that meet expectations. The evaluation identified that the campaign reached around one third of the general public and two fifths of business audiences, but there were no increases in overall public or business awareness or understanding, or changes in attitudes and behaviours, which were the two campaign factors monitored and evaluated by Hall & Partners. 112For example, the first movie roadshow event was held on 21 March 2019. 2.38From 201819, in addition to the above, Finance has provided aggregated data on entities campaign development expenditure. Wave 3: television, print media, radio, out-of-home advertising, digital video, digital display, digital search, mobile advertising, social media and specific media to reach Aboriginal and Torres Strait Islanders and CALD people. 25Principle 5 reflects pre-existing legal requirements which an entitys accountable authority is required to comply with in any case, irrespective of the Guidelines. to fund the changes, Finance would adjust the cost recovery fee applying to non-corporate Commonwealth entities from six per cent of campaign media expenditure to eight per cent. 204As noted in paragraph 5.13, Treasury documented the verification of campaign statements for Phase 1 but did not provide them to the Secretary. 3.68The mid-point tracking research reported lower campaign recognition among regional audiences in some states. This included a reduction in the proportion of expenditure on press advertisements, in line with a recommendation from the evaluation report for Wave 1.141 As with Wave 1, there were no paid social media advertising placements in Wave 2 and there was no radio or cinema advertising or public relations activities.

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