aesop founder interview

I first met Suzanne Santos, co-founder and chief customer officer of Aesop, when we appeared together on a panel to discuss how COVID-19 has transformed the beauty industry. My interest piqued, I asked if we could continue our conversation after the panel. In place of bodies and faces, the brand uses art, interior design and literature to define itself. Conducted over Zoom, Santos spent much of our discussion pacing around her sun-soaked Melbourne living room, dressed in a loose white ensemble and thick-framed glasses. A perfect example is the recently launched collection of Aesop candles. The ideals of this generation in terms of fairness and equality, of what is inside a jar and the parameters of how it got there [this narrative] is absolutely the driving force behind these incredible changes we are seeing, Santos says. There is no limit to how many people can listen. Its hard to think of a more fitting quote to summarise a brand as nuanced as this one. Part of it is balancing our PR with real, underlying sustainability objectives. Aydanos a proteger Glassdoor y demustranos que eres una persona real. You soon come to realise that, like Aesop, Santos simply doesnt operate the same way others of her ilk do. Its a challenge. Zafiropoulos, Christos A. The Talks - NEW INTERVIEW with Dennis Paphitis, founder of - Facebook Likewise, its products feature meticulously sourced, environmentally friendly ingredients with the excess dialled back. All rights reserved. Aesop has been a renegade of sorts in the wellness space, and as more brands move towards becoming cleaner, greener and more inclusive, theyre taking notes on the codes that have defined Aesop from day dot, as they say in Australia. Until recently, we, as humans, had lived in the bathroom in a state of brevity. More than a retrospective journey into the brands history, it is a love letter to the artisans, artists and architects that have inspired and shaped the brand. As beauty and wellness become increasingly driven by values rather than value, the influence of Aesop and its pioneering concept is becoming undeniable. Firstly, its important to recognise where differences lie and, for us, its with our products, the creativity and design that imbues, and our customer service. Aesop. Dont just think about how to climb the career ladder but think about how to build a base of different functions and regions. real person. excuses voor het ongemak. We dont believe in preying on the weaknesses or insecurities of our customers, says Santos, adding that she and her colleagues view ageing as a dignified process, believing the marks of its progress should be embraced rather than obscured. But, hey, thats just the Aesop way. Se continui a visualizzare But, hey, thats just the Aesop way. Aesop has been a renegade of sorts in the wellness space, and as more brands move towards becoming cleaner, greener and more inclusive, theyre taking notes on the codes that have defined Aesop from day dot, as they say in Australia. Magic Sponge Interview 14: Michael O'Keeffe CEO of Aesop Daniel Upward Global Partner Retail, Consumer & Leisure Q5 Published Apr 17, 2020 + Follow Over the past 10 years Q5 has interviewed. Dezeen - Dennis Paphitis, founder of skincare brand Aesop - Facebook Behind the brand: Suzanne Santos, co-founder of Aesop, on how the brand naar om ons te informeren over dit probleem. That runs contrary to general manufacturing and producing a product set. London: Macmillan, 1894. Your interviewer will be armed with the basic information about your story and ready to have a fun, engaging conversation with you. That moves us onto the conversation about culture. Its interesting you say that, because we often talk about how global the world of business has become. Aesop Co-Founder Suzanne Santos On How They Did Things Differently Jared MacKay on LinkedIn: Interview with Aesop skincare founder Dennis Aidez-nous protger Glassdoor en confirmant que vous tes une personne relle. Putting down roots in Shanghai. Plus occasional updates on Dezeens services and breaking news. It is our quest to do less and do it well., (Related: Cotton Wipes, Brushes, Moisturiser: Use These Alternatives for a More Eco-Friendly Beauty Routine). After all, Aesop has made people do something that skincare brands usually dont: it has made them think. More than a retrospective journey into the brands history, it is a love letter to the artisans, artists and architects that have inspired and shaped the brand. This compilation of six hundred fables represents all the main collections in ancient Latin and Greek. Aesop founder Dennis Paphitis | Aesop, Interview, Aesop skincare Particularly as an entrepreneur, if youre doing everything yourself the business is either going to hit a ceiling very quickly or you will collapse. Wir entschuldigen uns fr die Umstnde. para informarnos de que tienes problemas. Dennis Paphitis is the powerful force behind the Australian beauty brand Aesop. Even when we were growing and we had cashflow issues, he would loathe to make short-term decisions that would help our cash balance but damage the brand or the relationship with the customer. Its hard to think of a more fitting quote to summarise a brand as nuanced as this one. It is our quest to do less and do it well., See also: ByredoFounder Ben Gorham On His New Genderless Make-Up Collection. Share with 1 or 1000s. Aesop (brand) - Wikipedia We ignore product trends and only develop new products to serve a genuine purpose, Santos explains. It feels like an unbelievably challenging moment and environment. Weve lived in the bathroom in a very matter-of-fact way, where weve tried to do things quickly; slap product on our face and rapidly clean our teeth, she lamented at the time. Aesop has been a renegade of sorts in the wellness space, and as more brands move towards becoming cleaner, greener and more inclusive, theyre taking notes on the codes that have defined Aesop from day dot, as they say in Australia. Thanks for this, Nelson Derry - a constant source of inspiration and strength! Youve got to work through and develop people, so that in an ideal world they can do it better than you. We ignore product trends. to let us know you're having trouble. The ideals of this generation in terms of fairness and equality, of what is inside a jar and the parameters of how it got there [this narrative] is absolutely the driving force behind these incredible changes we are seeing, Santos says. [12] She was Paphitis's first employee. Thats the wrong way around. We really proved ourselves it made us confident that if we could make it in Japan, we could probably make it in most parts of the world. A daily newsletter containing the latest stories from Dezeen. From there I fell into project management. Firstly, I think it is the concept of holistic care. After all, Aesop has made people do something that skincare brands usually dont: it has made them think. Poetry & Purpose: Aesop Co-Founder Suzanne Santos On How They Did Youve gone from an organisation with 10 people to working in an organisation that recently became part of another company. In terms of the beauty industry, what are the big trends or factors that you, as CEO, need to consider over the next five years? I personally welcome the shift in demand for more time to nurture and celebrate oneself. For locals who may be new to Aesop, or those who have been awaiting our arrival for some time, these spaces will underline the ideas, ethos and aesthetics that reflect our unique philosophy. What separates people as careers progress is the soft skills empathy, ability to influence people, to get on with different cultures. Product packaging is often emblazoned with quotes by the likes of Marcel Proust, William Faulkner and Margaret Fuller. Its founder Dennis Paphitis is quoted as saying that he was horrified at the thought of Aesop evolving into a soulless chain. You start with something that is pure and clean and over time it dilutes. What are the things that keep you up at night? Despite his status, Aesop appears to have worked as a kind of personal secretary to his master and to have enjoyed a great deal of freedom. New York: Oxford University Press, 2003. Our first store in mainland China has now opened on Dongping Road in Shanghai, which will soon be followed by another signature store in the citys Xintiandi district. Probably 60 per cent of my packaging is in plastics. how Covid-19 has transformed the beauty industry. Your inside culture reflects on the outside. If you continue to see this More than seemingly basic skincare, customers are paying for ethical ingredients, the appeal of treading lightly on the environment and the meticulous in-house research and development that promises both quality and moral consistency. Trial samples were developed for customers, demand . We have adhered to a fiercely independent approach to skincare, and found our voice by operating outside of the industry, Santos tells me in a follow-up conversation. om ons te informeren over dit probleem. [6] Cult is a word that gets thrown around often in the beauty world. Aesop. What were the main drivers for you when deciding what you wanted to do as a career? co-founded Australian Its a corporate morphism you get experienced people who have worked in the same industry and for the same companies, and industry regulation forces you to homogenise. We have adhered to a fiercely independent approach to skincare, and found our voice by operating outside of the industry, Santos tells me in a follow-up conversation. If you can solve that, it becomes a sustainable competitive advantage. I first met Suzanne Santos, co-founder and chief customer officer of Aesop, when we appeared together on a panel to discuss how Covid-19 has transformed the beauty industry. . Conducted over Zoom, Santos spent much of our discussion pacing around her sun-soaked Melbourne living room, dressed in a loose white ensemble and thick-framed glasses. Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. How An Australian Hairdresser Built An Empire Out Of Status - Esquire When there were 10 of us, located in one office, culture just built by being near each other. How did you go from a small-scale business to a successful global brand? We acquired our Japanese business from thedistributerand it was a complete mess; culturally it was completely different. Looking at your career to date, what is the thing that you are most proud of? I began working for Phillips and gained experience in dealing with Marketing and Sales. 2023 Tatler Asia Limited. His reputation derived from his skill at telling fables as illustrations of points in argument, possibly even in court. What I find is that an organisation can create silos very quickly; front-end, back-end, and also, silos between countries and regions. envie um e-mail para He was a great role model. Now, we have this pause, and the bathroom is a place where there is consideration. But few brands can claim to have such a legion of loyalists as Aesop. Aesop and its visionary founder, Dennis Paphitis, wrote the manifesto for the anti-globalisation movement in retail and have led the way using promising and established architects and local vernaculars to embed the brand around the globe. Aydanos a proteger Glassdoor verificando que eres una persona real. In this exclusive interview he explains why no two stores are of the same design, why he enjoys working with different architects around the world and how he believes "there's a direct correlation between interesting, captivating store spaces and customer traffic within a store" (+ slideshow). The brand has a very specific tone, look and authenticity, and it emphasises the importance of the core raw ingredients. Daily updates on the latest design and architecture vacancies advertised on Dezeen Jobs. More than a retrospective journey into the brands history, it is a love letter to the artisans, artists and architects that have inspired and shaped the brand. OKeeffe then moved to London to do an MBA at London Business School. So, as a cosmetics company, how do we fit into that wider ecosystem? All rights reserved. As beauty and wellness become increasingly driven by values rather than value, the influence of Aesop and its pioneering concept is becoming undeniable. Caso continue recebendo esta mensagem, Product packaging is often emblazoned with quotes by the likes of Marcel Proust, William Faulkner and Margaret Fuller. More, Chunky chipboard surfaces have been sanded and stained to look like marble at thisAesopskincare shop in Tokyo byJapanese studioTorafuArchitects(+ slideshow). Now, we have this pause, and the bathroom is a place where there is consideration. Its stores, of which there are more than 240 around the world, are designed in collaboration with local architects, ensuring no two are alike. Aesop has been a renegade of sorts in the wellness space, and as more brands move towards becoming cleaner, greener and more inclusive, theyre taking notes on the codes that have defined Aesop from day dot, as they say in Australia. Developed during the late 80's, Aesop was one of the first companies to launch a scientifically-based range of . Aesop ( / isp / EE-sop or / esp / AY-sop; Greek: , Aspos; c. 620-564 BCE; formerly rendered as sop) was a Greek fabulist and storyteller credited with a number of fables now collectively known as Aesop's Fables. We have over 20 years of experience serving the talent and organizational needs of leading private equity firms, publicly traded companies, hedge funds, and founder-led organizations. Its stores, of which there are more than 240 around the world, are designed in collaboration with local architects, ensuring no two are alike. Aesop's general approach to skin care is to ignore trends to instead focus on launching fewer but better products, creating timeless formulations that serve a genuine purpose. Theres an element of novelty with Aesops products, and the premium prices have raised many an eyebrow. It is our quest to do less and do it well., See also: Beauty Talk: Bella Kuan On The Success Of Handmade Heroes Skincare. More, Glass bottles rest on rows of hand-made iron nails along the wallsof thisAesopskin and haircare shop in Paris byFrench designersCigu(+ slideshow). Read more: 11 Of The Best Hand Creams To Try. You will also receive reminders leading up to the interview. But few brands can claim to have such a legion of loyalists as Aesop. Since it was founded in 1987 in Melbourne, the Australian skincare brand has drummed up an army of conscious customers who care about design, the environment, consumption and, if were being real, status. Wheatley, Edward. enva un correo electrnico a Finally, the balance of products and services. Id also say, whilst through university you are taught hard skills, the higher you go in your career the more it is the soft skills that make or break managers and leaders. Santos describes them as places for peace and quiet contemplation. #habits #happiness. It is our quest to do less and do it well. Aesop | Dezeen Aesop was apparently so talented at recounting fables that memorable examples became attached to his name, regardless of their origin or date. We have included literary quotes within our products and spaces as a way of expressing our points of view and creating resonance with our customers, Santos explains. What are the things you hold dear that stop you drifting across? Seeing the incredible changes that are occurring in the industry in channels and thinking about how were going to solve them. para informarnos de que tienes problemas. The ideals of this generation in terms of fairness and equality, of what is inside a jar and the parameters of how it got there [this narrative] is absolutely the driving force behind these incredible changes we are seeing, Santos says. Since it was founded in 1987 in Melbourne, the Australian skincare brand has drummed up an army of conscious customers who care about design, the environment, consumption and, if were being real, status. 2023 Tatler Asia Limited. skincare brand Aesop in 1987, An Aesop store Bitte helfen Sie uns, Glassdoor zu schtzen, indem Sie besttigen, dass Sie What is more important, form or function? Si continas viendo este mensaje, Sean Ryu( Connect to Sean, Connect to Korea). What is one of the hardest lessons youve learnt during your career? Our relationship with the arts has been integral to the development of Aesop; it has fuelled and inspired us for 30 years., In October 2019, the brand launched Aesop: The Book, published by Rizzoli. A momentous occasion today as our first store in mainland China has now opened on Dongping Road in Shanghai, which will soon be followed by another signature store in the citys Xintiandi district. Babrius. Start your 48-hour free trial to get access to more than 30,000 additional guides and more than 350,000 Homework Help questions answered by our experts. Once we managed that, we started to scale up the front and back-end of the business through a continual, iterative process. date the date you are citing the material. Her demeanour is at first intimidating, then refreshing, then captivating. What happen to the little boy the last time he cried wolf and nobody came to help him? . Disculpa skincare brand Aesop in 1987, An Aesop store questo messaggio, invia un'email all'indirizzo For a company that just produces products, its a bit of a concern. It is our quest to do less and do it well. Ethics in Aesops Fables: The Augustana Collection. When we were younger, I think we tried to be too flexible from a country perspective. Moving forward, the biggest problems we have are cross-functional or cross-regional. Yes, particularly around customer-facing aspects. More than a retrospective journey into the brands history, it is a love letter to the artisans, artists and architects that have inspired and shaped the brand. your ability as a smaller business to take a different level of risk? Aidez-nous protger Glassdoor en confirmant que vous tes une personne relle. I first met Suzanne Santos, co-founder and chief customer officer of Aesop, when we appeared together on a panel to discuss how Covid-19 has transformed the beauty industry. Gainesville: University Press of Florida, 2000. Filter Found 133 of over 133 interviews Sort Popular Popular Most Recent Oldest First Easiest Most Difficult Interviews at Aesop Experience Positive 47% Negative 33% Neutral 20% Torafu Architects uses Japanese cedar columns in Aesop shop - Dezeen co-founded Australian Si continas viendo este mensaje, Get it on the calendar. After stints in investment banking and consulting, he joined Aesop, the high-end beauty brand, as CEO,in 2003, turning it from a small wholesale business into a global retail chain with hundreds of stores across over 20 countries. All rights reserved. Too many people push that aside for too long. Als u dit bericht blijft zien, stuur dan een e-mail Above all, I want to create a unique brand that really connects to people on a deeper level. My job is managing that interface and navigating that natural tension. At the same time, we hear stories of new businesses that are doing particularly well. Please enable Cookies and reload the page. Only those with the link and password will be able to listen. Cover Suzanne Santos co-founded Australian skincare brand Aesop in 1987. See also: 8 Of The Best Beauty Launches In January 2021. How have you invested in the culture and what have you done to grow it as you have grown as a brand? As a brand known for its unmistakably earthy scentsAesop has made faces smell of herbaceous parsley seed, nourished hands with notes of cedar atlas and rosemary leaf, and even masked bathroom unpleasantries with its tangerine peel and ylang ylang Post-Poo Dropsone wonders why its taken 33 years to release something as simple and, frankly, commercial, as a candle. More, Skincare products at Aesop's latest store in Paris are displayed on 427 steel caps that would normally be used in the city's plumbing network. How have you been able to maintain the brand as you have scaled up? It's also about performance management and appraisal, not being results-focused alone. . L'Oral buys Aesop in $2.5 billion deal, its biggest - CNN Aesop Rome opens: Dennis Paphitis interview | Wallpaper You need people to work together. Aydanos a proteger Glassdoor verificando que eres una persona real. If there are two dates, the date of publication and appearance Early in your career, horizontal moves are just as important, or even more important, than vertical moves. los inconvenientes que esto te pueda causar. Candidates interviewing for Retail Sales Consultant and Consultant rated their interviews as the hardest, whereas interviews for Store Manager and Sales Consultant roles were . Plus occasional news. However, Aesop isn't as much a lesson in product development as much as it is a lesson in how the branding world has changed. A product needs to perform, but if it can do so with a little poetry, so much the better. Our relationship with the arts has been integral to the development of Aesop; it has fuelled and inspired us for 30 years., In October 2019, the brand launched Aesop: The Book, published by Rizzoli. Now, we have this pause, and the bathroom is a place where there is consideration. Fabulae Aesopeae: English and Greek, Babrius and Phaedrus. "We don't believe in preying on the weaknesses or insecurities of our customers," says Santos, adding that she and her colleagues "view ageing as a dignified process, believing the marks of its progress should be embraced rather than obscured". As beauty and wellness become increasingly driven by values rather than value, the influence of Aesop and its pioneering concept is becoming undeniable Very quickly, I understood that the main issues were on the front-end of the business. online is the same, and will be the first date in the citation. L'Oral is buying Australian brand Aesop in a deal that values it at $2.5 billion, in the biggest brand acquisition ever made by the French beauty giant. Word Count: 382. You soon come to realise that, like Aesop, Santos simply doesnt operate the same way others of her ilk do. We've got your back. Once you book, you will receive a link to a pre-interview questionnaire, a Zoom recording link, and you can easily add it straight to your calendar. Weve lived in the bathroom in a very matter-of-fact way, where weve tried to do things quickly; slap product on our face and rapidly clean our teeth, she lamented at the time. [9] [10] Suzanne Santos, whose current job title is Chief Customer Officer, [11] was instrumental in the founding and growth of the company. Youre part of a family of brands now. The leaders of our organisation are always on the move around the different offices and engaging with people, and staff often transfer between offices. Its androgynous packaging also makes Aesop one of the early gender-neutral beauty companies, characterised by using art and literature, rather than models, to represent the brand, which is apt since it was named after an Ancient Greek storyteller. 2023 Tatler Asia Limited. 100+ Aesop Interview Questions & Answers | Glassdoor Aesop began in 1987 when founder Dennis Paphitis opened his Melbourne hair salon, Emeis, and started blending essential oils into hair products. Interview with Aesop skincare founder Dennis Paphitis on retail design Aesop Brengasse, Zrich, by March Studio Aesop Tiquetonne, Paris, by Cigu Aesop Tiquetonne, Paris, by Cigu. Aesop has also rejected the promotion of beauty ideals. As a brand known for its unmistakably earthy scentsAesop has made faces smell of herbaceous parsley seed, nourished hands with notes of cedar atlas and rosemary leaf, and even masked bathroom unpleasantries with its tangerine peel and ylang ylang Post-Poo Dropsone wonders why its taken 33 years to release something as simple and, frankly, commercial, as a candle. Its not about taking risks on your back-end supply chain or your cashflow. I first met Suzanne Santos, co-founder and chief customer officer of Aesop, when we appeared together on a panel to discuss how Covid-19 has transformed the beauty industry. Weve got your back. Sie weiterhin diese Meldung erhalten, informieren Sie uns darber bitte per E-Mail Suzanne Santos real person. News about our Dezeen Awards China programme, including entry deadlines and announcements. Successful launch for the HireBest Interview - Aesop Partners People are just more aware and understand that beauty isnt just skin deep. Download the entire Aesop study guide as a printable PDF! Often smaller niche brands are worried that the incumbents are going to move into their space but, in reality, mostsmall niche brands actually transform and end up aligning themselves to incumbents. Suzanne Santos para nos informar sobre o problema. enva un correo electrnico a Interviews are recorded on Zoom via computer, tablet or mobile phone. That you cant do everything yourself. Some examples: Aesop has never used animal testing on any of its products, which are 100 per cent cruelty-free and vegan, and housed in eco-friendly amber glass bottles to preserve the potent botanical extracts. Triage! skincare brand Aesop in 1987, An Aesop store According to analysis, glassactually hasa larger carbon footprint than plastics, but it is seen in a different light. The label of fable: tales from Aesop skincare We have adhered to a fiercely independent approach to skincare, and found our voice by operating outside of the industry, Santos tells me in a follow-up conversation. I spent a few years in consulting and investment banking. Aydanos a proteger Glassdoor y demustranos que eres una persona real. We have worked with over 35 different sponsors, led over 100 in-depth organizational assessments, and conducted hundreds more executive assessments. I love the depth within cities strategy it makes huge sense. co-founded Australian In the global consumer market, were forever hearing about the death of the high street. ein Mensch und keine Maschine sind. envie um e-mail para Her demeanour is at first intimidating, then refreshing, then captivating. Aesop: Co-founder Suzanne Santos on how the brand retains its soul Aesop, the trendy Australian body and skin care brand, is embracing the larger store format with its new Regent Street, London, outlet. What things as a leader are you really focused on in terms of driving the culture and what can you do to continually drive the right type of culture? Likewise, its products feature meticulously sourced, environmentally friendly ingredients with the excess dialled back. Global Head of Culture, Diversity, Equity & Inclusion at Aesop | Author of Rise of the 2020 Leader, A few habits of happiness When new offices are set up, it should never be a completely new team, but should contain existing staff who understand the culture, values and behaviours. The book opens with this quote by Antoine de Saint-Exupry, author of Le Petit Prince: If you want to build a ship, dont drum up the people to gather wood, divide the work, and give orders. Suzanne Santos

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